Bronco

Based on José Guadalupe Esparza's autobiography “Scars of a Bronco Heart”, we will tell the unconventional story of this band that was born in poverty but who incredibly ended up filling stadiums and selling millions of records throughout America and Europe. Bronco achieved what no one did: they achieved the American dream in Aztec land and this fact is an aspirational value for a significant percentage of Mexicans and Hispanics both in Mexico and in the United States. The two characters that support the series are Lupe and Ramiro; so we will count on them as protagonists of a “Bromance” that has taken them to where they are. Values such as friendship, loyalty, solidarity and teamwork will be recognized and appreciated by the target viewer. Racism and classism will be two social anti-values that can be identified in the series as reflections of Mexican socio-culture. The way in which this band overcomes prejudices about money, beauty and skin color will determine the audience's reach and pleasure. On a two-stage structure, the story will flow in two parallel plots (past and present). Drama, comedy, romance and humor through an honest style attached to the reality of the events of the life and work of this exceptional group.